Speechwriting for Results
Good speeches always have a positive effect—on the speaker, the speaker's organization, and the writer's reputation. Powerful speechwriting is a special kind of writing, with its own demands and conventions. Whether you're writing a speech for yourself or a client or colleague, understanding the basics about speechwriting can help you inform, persuade, and motivate your audience.
This workshop focuses on practical approaches to writing speeches for government, the private sector, and voluntary organizations. Using dozens of examples from real-life speeches, the workshop will reveal professional tricks of the trade and present several ways of getting started, holding the audience, and concluding. Along the way, you’ll compose an introduction and a conclusion to a speech and receive feedback on your work from the instructor and your peers.
Planning your speech
Establishing key messages—applying a methodical and strategic approach
Outlining your speech
Harnessing the power of storytelling
Beginning a speech
Ending a speech
Working with words
Capitalizing on rhythm
Freshening your style: being warm and personable
- Writers and communicators who want to improve their speechwriting skills
- Anyone who expects to be doing more public speaking
Graham Young, MBA, is an independent writer, editor, and consultant with more than 30 years’ experience in business and government communications. He has delivered some 600 business writing and presentation skills workshops since 2000 and taught Business English at the University of Ottawa. His lively, informative professional-development workshops instruct participants how to communicate effectively on the job. In addition to his teaching experience, Graham also has a Teachers and Trainers of Adults certificate.
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