Strategic Communications Planning

A strategic communications plan is an essential road map to drive alignment in an organization to achieve business outcomes. This two-day workshop presents a proven best practice process for strategic communications planning. The session will help practitioners develop a strategic mindset and strong consultative skills in order to set up win-win relationships with internal clients and stakeholders.

Participants will be introduced to a strategic communications planning process, which they can apply during a live case study during the program.

  • Topics
  • Audience
  • Instructor
  • Strengthening consultative skills to become an invaluable contributor

  • Developing communications objectives aligned with strong performance indicators

  • Conducting a public environment analysis

  • Defining and segmenting audiences

  • Creating a message architecture

  • Tactical planning

  • Building an evaluation framework

  • Communications advisors or officers working in the public, private and not-for profit sectors
  • Professionals in communications or public affairs interested in building capacity in strategic communications and consultative skills
  • Managers seeking to learn a process for strategic communications planning to advance their business goals

Caroline Kealey is an internationally recognized communications strategist, change facilitator, trainer and author with over 20 years of experience in her field.

Fluently bilingual, she is the Principal and Founder of Ingenium Communications and the developer of the Results Map™ best practice methodology for strategic communications and change planning. Caroline and her team provide consulting and training services in the areas of strategic planning, stakeholder relationships, change management, content strategy and issue management.  They have had the privilege of working with extraordinary clients such as the House of Commons, Export Development Corporation, the University of Ottawa, the Bank of Canada, the Government of the Northwest Territories, and the United Nations, to name a few.

Select a session

Strategic Communications Planning
February 14, 15, 2018
9:00 - 16:00

Group Training

Our courses and certificate programs, delivered exclusively to your employees, offer different levels of training customization to meet your organization’s specific requirements.

To discuss your training needs, please click here to submit a request for a group training.

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