<p>Centre for Continuing Education</p>

Larry Page, cofounder of Google, says that “you can have brilliant ideas, but if you can’t sell them, they won’t go anywhere.” Many people struggle to sell their ideas because they have not mastered the art of strategic persuasion, or what Richard Schell from the Wharton School of Business calls “The Art of Woo,” or winning others over. When you “Woo,” you use step-by-step sets of strategic movements that bring you and your ideas closer to your audience and their needs.  You don’t need a fancy title to “Woo.” Anyone can do it, and when you do, you will feel empowered, energized and fulfilled.


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