Program Curriculum

The program is delivered in a modular fashion, through full and half-day sessions.

Participants benefit from a highly engaging learning experience that includes a mix of courses, hands-on exercises, active learning sessions, “lab” case study work and expert guest speakers.  Upon successful completion of the applied case study presentation at the conclusion of the program, participants earn a University of Ottawa Certificate in Strategic Communications & Change, recognizing their enhanced and newly acquired skills, knowledge and accomplishment.

Individual coaching for participants will be offered throughout the program.

Schedule

Fall Cohort: November 2017

November 15, 2017

9am-4pm

Setting the Stage and Context: Strategic Communications & Change

  • Discovering the landscape of change and transformation
  • Exploring the enabling role of strategic communications
  • Strategic planning in a world that keeps changing

November 16, 2017

 

9am-12pm

Overview of the Results Map & Consultative Skills

  • Introducing the Results Map process and tools
  • Raising your game through consultative skills
  • Aligning objectives & outcomes
  • Audience profiling

1pm-4pm

Change Management: A Practitioner’s Perspective

  • Why manage change?
  • A framework for change management
  • Dealing with resistance

November 17, 2017

 

9am-12pm

Best Practices in Change Communications

  • What makes change communications different?
  • Techniques and tactics for facilitating change through communications

December 6, 2017

 

9am-12pm

Focus on Culture Change

  • Exploring organizational culture
  • Crafting strategies for advancing culture change

1pm-4pm

Making Evaluation Work

December 7, 2017

 

9am-4pm

On Communications, Change and Community

  • Unlocking change through accessing community 
  • Reflections on learning

Evening

Social/networking activity

December 8, 2017

 

9am-4pm

Action Learning Case Study & Certificate Presentations

  • Change communications planning lab
  • Presentations
  • Building a community of practice

Apply Now

Applications for the fall cohort, starting November 15, 2017 cohort are being accepted.

APPLY NOW

Customized Training Available

The Institute for Strategic Communications & Change program can be customized for your organization and delivered on site. 

Contact continue@uOttawa.ca for more information.

What Makes the Program Different?

Through experiential learning, the Institute for Strategic Communications & Change allows you to share common challenges and experiences with your peers, tapping into a community of practitioners to access new insights and fresh perspectives. Read More

Curriculum

The program is designed around a combination of practical instruction, hands-on exercises, case studies, peer learning, and coaching.

See the full curriculum

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